6/13/2023 0 Comments Teddy santisIt owns and operates five factories in New England and one in Flimby, U.K., and in 2021 had sales of $4.4 billion globally. New Balance has manufactured products in the U.S. He founded Aimé Leon Dore in New York in 2014 and has worked with New Balance in the past to reimagine a number of styles including the 550, the 1300, the 990, the 997 and the 827. Teddy Santis Founder of Aim Leon Dore F Fashion F Footwear Profile Nationality American Age 30 Discipline Fashion and Footwear Links aimeleondore teddysantis. Santis was born in Queens, N.Y., to parents who immigrated from Greece. New Balances 990 series gained incredible traction in the last year thanks to Aim Leon Dores Teddy Santis, who was put in charge of the Boston brands. The collection will be available on and at select global retailers and will retail for $65 and up for the apparel and $199.99 for the footwear. Neither Santis nor New Balance would comment further on the collection launch. It added that Santis “has firmly established himself as a leading figure in today’s contemporary fashion and lifestyle landscape,” and proven his ability to channel “the spirit and history of New York City into Aimé Leon Dore’s products, experiences and campaigns.” The collaboration with Santis is a first for New Balance and is intended to elevate the Made in USA brand globally by tapping into Santis’ “influence” for its product design and marketing, the athletic brand said at the time of his appointment. Earlier this week, Teddy Santis took to Instagram to tease a new collaboration between Aim Leon Dore and New Balance. “Not only does he have an incredibly authentic and passionate tie to New Balance, but he’s uniquely positioned to help preserve the history of Made, which is the foundation of the brand, while simultaneously guiding its evolution through his unique design sensibility.” “As a brand, New Balance has always been drawn to nontraditional and independent creators, which is what makes Teddy such a perfect fit for New Balance Made in the USA,” said Chris Davis, chief marketing officer and senior vice president of merchandising at New Balance. The finished product more than lived up to its billing. Mere minutes after the release, thousands of pairs had already been sold – a testament to Santis' star status and eye for design.īelow, we’ve listed all the Teddy Santis-designed New Balances (excluding those designed in collaboration with Aimé Leon Dore), just in case you’re after a pair of timeless, reliable, coveted trainers that’ll never let you down.Santis segmented the first drop into three categories: Elevated Legacy, which uses the brand’s classic colors in updated versions Uniform Staple to designate everyday wardrobe essentials, and Quickstrike, which offers more innovative colors and materials for use in key models. The 990s original designers were tasked with creating the single best running shoe on the market. Each came imbued with an old money sensibility informed by the designer’s affinity for preppy, premium everyday essentials. The inaugural drop consisted of three trainers: a 990v1, 990v2 and 990v3. Teddy Santis Latest New Balance MADE in USA Collection Features the 990v3. Just over one year after the announcement, Teddy’s takes on quintessential NB silhouettes began to see the light of day. Thus, news of his appointment as the Creative Director of the 'Made in USA' line was well-received but far from unexpected. Most notably, the designer dug out the 550 from the archives and made the Eighties basketball kick more popular than ever. Over the past few years, Teddy has regularly collaborated with New Balance via ALD. In case you’re unfamiliar with Mr Santis, the Queens-born creative is the founder of Aimé Leon Dore (ALD), the American fashion label that has taken the world by storm since its establishment in 2014. And when the announcement came that Teddy Santis would be helming New Balance’s 'Made in USA' line for the foreseeable future, we once again thanked said deities for strengthening our faith. That is definitely obvious in my aesthetic and I think that’s also why the brand has been so well received overseas. The fashion Gods have been on a roll in recent years – appointments such as Nigo for Kenzo, Matthieu Blazy for Bottega and Raf Simons for Prada have just made sense. Teddy Santis: I was born and raised in Queens, NY by immigrant Greek parents who believed in hard work and making sure we never forgot where we came from.
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